In a multilingual, visually-driven world of ever-increasing complexity it now takes more than words to get a message across. Powerful imagery is essential to communication and understanding.
Globaïa is a non-profit research organisation that merges the fields of art and science in order to raise awareness about global changes that characterise the era we live in. Founded in 2009 by Félix Pharand-Deschênes in Québec, Canada, the idea grew out of his work as a science communicator, where he realised the importance of illustrating scientific concepts to get the message across.
Globaïa produce short films, illustrations, documentaries, apps etc. dedicated to the “visual creation and to the visual representation of scientific facts, with a specialisation in geographical renderings.”
They seek to “desegregate academic knowledge by mixing graphic and film arts with traditional knowledge-sharing disciplines such as astronomy, geophysics, oceanography, climatology, biology, archaeology, history and humanities.”
Their holistic and humanistic approach gives a deliberate spaceship earth perspective – one that developed in the collective consciousness of the late ‘60s and early ‘70s when NASA began sharing images of our planet taken from outer space. The aim is to reinforce the massive impact humanity is having on this blue marble hurtling through space with nothing but an impossibly fragile-looking skin of gases to protect it from death and the void. By communicating and disseminating a unified vision of the world rooted in hard science to a wide audience, the Globaïa team hope to raise awareness about the “mutually protective relationship between humans and nature.”
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