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Blog Article

The McDonald’s of the Building Industry

  • Photo by Noah Sheldon   Photo by Noah Sheldon

Wired has a must-read article online where Lauren Hilger portrays Zhang Yue, founder and chairman of Broad Sustainable Building. The ambitious company, which used to produce air-conditioning units, now is into modular building techniques with which they've produced a 30-story-building in only 15 days.

»So far, Broad has built 16 structures in China, plus another in Cancun. They are fabricated in sections at two factories in Hunan, roughly an hour’s drive from Broad Town. From there the modules—complete with preinstalled ducts and plumbing for electricity, water, and other infrastructure—are shipped to the site and assembled like Legos. The company is in the process of franchising this technology to partners in India, Brazil, and Russia. What it’s selling is the world’s first standardized skyscraper, and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry.«

The latest plan is to construct a 220-story skyscraper on company-owned farmlands in the Hunan Province, close to the factories (see picture above). Read the full article on www.wired.com

Photo by Noah Sheldon

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