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Excerpts from Hans Hollein’s 1968 ManifestoHans Hollein, "Superstructure above Manhattan", 1963. (Image © Hans Hollein Archive)
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In 1962 Hans Hollein and Walter Pichler wrote a manifesto called “Absolute Architecture” in which they declared that “architecture was a ritualistic expression of pure, elemental will and sublime purposelessness”. In the 1968 (1/2) edition of the Bau journal Hollein went on to write and illustrated his own 30-page manifesto for a new generation of architects and designers in which he declared: "Everything is Architecture".
Miss Radial Age, 1960s advertisng campaign. (Image courtesy Michelin)
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The extension of the human sphere and
the means of its determination go far
beyond a built statement. Today
everything becomes architecture.
“Architecture” is just one of many
means, is just one possibility.
Man creates artificial conditions.
this is architecture
Physically and psychically man repeats,
transforms, expands his physical and
psychical sphere. He determines
“environment” in its widest sense.
According to his needs and wishes he
uses the means necessary to satisfy
these needs and to fulfil these dreams.
He expands his body and his mind.
He communicates.
alles ist architektur
Hans Hollein “Communication-interchange of a City”, 1963; Hans Hollein, “Monument for the Victims of the Holocaust”, 1967. (© Hans Hollein archive)
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Hans Hollein and Peter Noever, “Svobodair” environment spray, 1968. (Courtesy Hans Hollein archive, © Generali Fondation)
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Hans Hollein: “Neue Residenz Schloss Schrattenberg”, 1966. (Image © Hans Hollen archive)
alles ist architeKtur
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Architects must cease to think
only in terms of buildings.
After shedding any necessity
for a physical
shelter at all,
a new freedom can be sensed.
Man will now finally be the centre
of the creation of an individual
environment.Hans Hollein, “Non-physical environment”, 1967. (Courtesy Hans Hollein archive, © Atelier Hans Hollein)
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All are architects
Everything is architecture
A true architecture
of our time will have
to redefine itself and
expand its means.Many areas outside
traditional building
will enter the realm
of architecture,as architecture
and "architects"
will have to enter
new fields.
Anulf Rainer, “Überbauungen de Votivkirche”, 1962. From Han Hollein's “Alles ist Architektur” © Hans Hollein Archive.
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