uncube's editors are Sophie Lovell (Art Director, Editor-in-Chief), Florian Heilmeyer, Rob Wilson, Elvia Wilk and Fiona Shipwright; editorial assistance: Sara Faezypour; graphic design: Lena Giovanazzi, graphic assistance Diana Portela.
uncube is based in Berlin and is published by BauNetz, Germany's most-read online portal covering architecture in a thoughtful way since 1996.
In the run up to the Expo 2015 in Milan, uncube takes stock of what’s so weird, wonderful and plain warped about World’s Fairs.
What began as a glorified industrial age trade fair has transitioned through national branding, motivational propaganda, one-upmanship and hymns to the future into a series of giant, multi-billion dollar temporary world spectacles that nobody quite remembers the reason for.
In this issue, we invite an illustrious set of expert authors to take us on a journey through some of the most interesting World’s Fair iterations – and the questions they throw up. We have an exclusive interview with Jacques Herzog who talks about masterplanning a World’s Fair in 2015. And we ask: will Milan set new sustainable standards or be just another giant global party with the environmental impact of a crude oil spill?
Cover image: Visitors at the Perisphere, New York World’s Fair 1939. (Photo: The New York Public Library, Astor, Lenox and Tilden Foundations) This page: New York World’s Fair 1964: Sinclair Oil’s fibreglass Tyrannosauros Rex and admirers. (Photographer unknown)
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