• • uncube's editors are Sophie Lovell (Art Director, Editor-in-Chief), Florian Heilmeyer, Rob Wilson, Elvia Wilk and Fiona Shipwright; editorial assistance: Sara Faezypour; graphic design: Lena Giovanazzi, graphic assistance Diana Portela.
    
    uncube is based in Berlin and is published by BauNetz, Germany's most-read online portal covering architecture in a thoughtful way since 1996.

  In the run up to the Expo 2015 in Milan, uncube takes stock of what’s so weird, wonderful and plain warped about World’s Fairs.
  
  What began as a glorified industrial age trade fair has transitioned through national branding, motivational propaganda, one-upmanship and hymns to the future into a series of giant, multi-billion dollar temporary world spectacles that nobody quite remembers the reason for.
  
  In this issue, we invite an illustrious set of expert authors to take us on a journey through some of the most interesting World’s Fair iterations – and the questions they throw up. We have an exclusive interview with Jacques Herzog who talks about masterplanning a World’s Fair in 2015.  And we ask: will Milan set new sustainable standards or be just another giant global party with the environmental impact of a crude oil spill?
  

   

   The editors

  Cover image: Visitors at the Perisphere, New York World’s Fair 1939. (Photo: The New York Public Library, Astor, Lenox and Tilden Foundations) This page: New York World’s Fair 1964: Sinclair Oil’s fibreglass Tyrannosauros Rex and admirers. (Photographer unknown)
  

• COVER

  COVER

  Expotecture
• Table of contents

  Table of contents
• EDITORIAL

  EDITORIAL

  Editorial

  Expotecture
• ESSAY

  ESSAY

  Fair Trade

  Paul Greenhalgh introduces Expos: "the most effective peacable way to wage war"

  Text: Paul Greenhalgh
• FOUND

  FOUND

  Heart of Glass

  The Crystal Palace, London, 1851

  Text: Fiona Shipwright
• FOUND

  FOUND

  Beautiful Climbing Frame

  The Eiffel Tower, Paris, 1889

  Text: Fiona Shipwright
• ESSAY

  ESSAY

  Manufactured Consent

  Jonas Staal on propaganda and commerce at the 1937 and 1939 World’s Fairs

  Text: Jonas Staal
• FOUND

  FOUND

  Fascists to Fashionistas

  Palazzo della Civiltà Italiana, Rome, 1942

  Text: Rob Wilson
• ESSAY

  ESSAY

  The Future is Here

  Philosopher Mark Kingwell remembers the 1967 Montreal Expo

  Text: Mark Kingwell
• FOUND

  FOUND

  Memories Worth Keeping

  Time Capsule, Osaka, 1970

  Text: Fiona Shipwright
• ESSAY

  ESSAY

  Progress and Harmony for Mankind

  Crystal Bennes looks back at the optimism of Osaka Expo 70

  Text: Crystal Bennes
• ESSAY

  ESSAY

  Live Fast, Die Young

  After the party at Hanover Expo 2000 by Rob Wilson

  Text: Rob Wilson
• FOUND

  FOUND

  DIY Expo

  The World is Not Fair, Berlin, 2012

  Text: Florian Heilmeyer
• INTERVIEW

  INTERVIEW

  Putting an End to the Vanity Fair

  Exclusive interview with Jacques Herzog about the Expo 2015 masterplan

  Text: Florian Heilmeyer
• PHOTO BOOTH

  PHOTO BOOTH

  In the Photo Booth with...

  Richard van der Laken

  Text: Sophie Lovell
• KLAUSTOON

  KLAUSTOON

  Klaustoon

  XXII. The Future Was Yesterday

  Text: Klaus
• NEXT

  NEXT

  Next

  Frei Otto

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