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Positive Press
Getting Vila Cruziero on the cover of every newspaper with a positive message change the perception of the public.
- Dre Uhrhan of Haas&Hahn (www.favelapainting.com)
Dre Urhahn and Jeroen Koolhaas’ Favela Painting Project altered the public image of the Vila Cruzeiro favela in Rio de Janiero through a simple coat of paint. By changing the perception of the place, in this case an impoverished slum, a community’s understanding of itself can also change. Paint may be superficial, but its effects are not shallow. Here lies the power of constructing self-image.
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»I hate vacations. If you can build buildings, why sit on the beach?«
Philip Johnson
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