»Form follows feminine.«

Oscar Niemeyer


Magazine #10: Out of the Woods

Dan Handel and the constuction of timber tastes

  • Dan Handel deconstructs the timber industry, products from which ubiquitously surround us in the office and at home... 1 / 3  Dan Handel deconstructs the timber industry, products from which ubiquitously surround us in the office and at home...
  • Weyerhaeuser Ad campaign images 2 / 3  Weyerhaeuser Ad campaign images
  • An early industrial timber plant 3 / 3  An early industrial timber plant

»The veil of corporate strategizing, of invisible reorganizations on a massive scale and of constructed tastes fed to individuals, mask the real sites from which the forest corporations still draw their power.«

In his article “Out of the Woods. The construction of timber tastes”, Dan Handel deconstructs how all our buying decisions when it comes to timber products and furnishing our own homes – our “timber tastes” – are just formed and fed by the corporate construction industry – looking in particular at the development of the timber industry in the United States and firms like Weyerhaeuser. Just one article in a packed uncube issue no. 10, “Wood, Paper, Pulp”, on all things cellulose.




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