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Hans Hollein’s Commercial Spaces
Hans Hollein’s belief in architecture as a form of communication is seen most purely – and extravagantly – in the retail spaces he designed. Here, practical function was reinforced by an underlying symbolism and fantasy, turning architecture into both medium and message. His first, the Retti candle shop (1964-65) on Vienna’s main shopping street, had a tiny 14.8 square metre footprint, which Hollein counteracted by adding a bold sci-fi looking aluminium façade, riffing off architectural history with its echoes of Ledoux in the inverted phallus-shape of its cut-out doorway, whilst leading to a rich almost chapel-like interior. Later, in 1978, he fitted out the Austrian Travel Agency in Vienna, where brass palm trees, Austrian flags and stage curtains cast in bronze, and a ruined Roman column in chrome created an environment where customers became actors in an elaborate theatrical performance about the exoticism of travel. (ltv & rgw)
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Austrian travel agency‚ Vienna‚ 1979. (Photo © Jerzy Survillo‚ courtesy Hans Hollein archive)
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Austrian travel agency, 1976-1978. (Photo © Jerzy Survillo, courtesy Hans Hollein archive)
Jewellery store Schullin 1, Vienna, 1972-1974. (Photo © Franz Hubmann, courtesy Hans Hollein archive)
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Retti candle shop, 1965-1966, Vienna. (Photo © Franz Hubmann, courtesy Hans Hollein archive)
Sketch, Retti candle shop. (Image © Hans Hollein archive)
Retti candle shop‚ façade. (Photo courtesy MAK archive)
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